Design dilemmas

Article Abstract:

The work of graphic designers must either identify, motivate or explain. Yet, as Richard Saul Warman points out in 'Information Anxiety,' designers are trained in aesthetics, not rhetoric. While Warman feels that the delivery of information should be the designer's guiding principle, Paul Rand feels aesthetic concerns are foremost. Most design work is a synthesis of these viewpoints, and is neither wholly objective nor entirely subjective.

Analysis, Beliefs, opinions and attitudes, Design, Graphic arts industry

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Rogue, rebel, renegade Neil French

Article Abstract:

Advertising director Neil French has won numerous awards for his print ads in Singapore newspapers. French, a British director of commercials and films, has produced English language advertising for Asian yuppies. His ads feature an unusual amount of text. Some of the ads French designed were banned by Singapore advertising authorities, but French blames pressure groups, not the government.

Advertising, Officials and employees, Advertising agencies, Interview, French, Neil, Ogilvy & Mather (Singapore) Private Ltd.

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