Time Inc experiments with "portable publishing." (will employ Apple Macintosh computers to publish new magazine)

Article Abstract:

Time Inc (New York City) employed a $150,000 Apple Macintosh-based system to publish and test-market a new magazine, 'Martha Stewart Living,' (MLM) in a cost-effective manner in only two months. The company previously spent up to a year, several million dollars worth of Atex publishing system, and the necessary staff to produce the first issue of a magazine. Unfortunately, 80-90 percent of new magazines fail. The magazine's publishing system consists of a network of Mac IIci's, SEs, scanners, LaserWriter NTX laser printers, and QMS ColorScript 100. MLM's technology adviser Tamara L. Westmark describes the system as 'portable publishing' because the hardware can be distributed among other magazines if MLM does not succeed or be expanded if MLM is successful. Macintoshes are likely to be used for future Time start-up magazines.

Electronic computers, Periodicals, Publishing industry, Usage, Technology application, Microcomputer, Performance/Cost Relationship, New Technique, Utilization, Methods, Magazines, Apple Macintosh (680X0-based system), Time Incorporated Magazine Co., TL, Start-Up Costs

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Newsbeat: the bottom line for Apple

Article Abstract:

Apple Computer Inc announces the Personal LaserWriter SC and the Personal LaserWriter NT. The SC is a QuickDraw-based, 1Mbyte of memory, 4-page-per-minute printer with Courier, Helvetica, Symbol, and Times in a range of point sizes; it costs $1,999. The NT includes Adobe-licensed PostScript and prints at 4 pages per minute; it costs $3,299. The printers have identical chassis, permitting an upgrade from an SC to an NT at a cost of about $1,300.

Computer peripheral equipment, not elsewhere classified, Product information, AAPL, Laser printers, Apple Inc., Product Introduction, Laser Printer, Apple Personal LaserWriter NT (Computer printer), Apple Personal LaserWriter SC (Computer printer)

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