East West

Article Abstract:

The fascination of East Asian advertising designers with Western graphics and concepts is leading them to modernize their production techniques, often at the price of cultural originality. In China, Korea and other countries where design education programs are in their infancy, advertising designers have a tendency to reproduce Western designs as these appear in advertising annuals and on television. However, in some countries such as Japan, designers are beginning to effectively apply cutting-edge production techniques without sacrificing cultural sensibility.

Influence, Asia, Art Directors Club

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A tribute to two legends

Article Abstract:

Designers Saul Bass and Helmut Krone both died in 1996, after long notable careers. Bass started his career as a painter of store signs and became one of the best-known movie title producers of his day, designing titles for 'The Man with the Golden Arm' and Alfred Hitchcock's 'Vertigo,' among other films. Krone spent his career at ad agency Doyle Dane Bernbach, creating such memorable campaigns as that for the Volkswagen Beetle.

Obituary, Officials and employees, Designers, Doyle Dane Bernbach Inc., Bass, Saul, Krone, Helmut

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Giving the bottle a national taste

Article Abstract:

The Swiss ad agency Farner Publicis FCB was formed in 1950 and had grown into a $1 billion worldwide entity by 1996. Farner Publicis has won back a Coca-Cola account, and has also done work for Bally Management Ltd.'s shoe and accessories brands, Neue Zurcher Zeitung's corporate magazines, and Sony Switzerland's YPPY personal stereo for teenagers.

Management, Company Profile, Farner Publicis FCB

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