How fear kills great design

Article Abstract:

Product designers at big companies are primarily concerned with avoiding failure, according to Vent Design's Steven Peart. At a big company, he added, there is an inverse relationship between a design's originality and the liklihood of its being produced. Apple CEO John Sculley, for example, rejected the innovative "Jonathan" concept, because it provided a "bridge" that would have allowed users to use other operating systems besides the Macintosh operating system.

Product Development, Analysis, Industrial design

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Descente superhuman Olympic suits

Article Abstract:

The athleticwear at the Winter Olympics, which were designed by Descente, are reviewed that made the athletes fell stronger and more powerful than ever before, almost superhuman. Some of the other great designs for celebrities and movie characters by Descente are described.

Product information, APPAREL AND OTHER TEXTILE PRODUCTS, Sportswear, Clothing industry, Sport clothes, Textile and clothing industry software, Descente Ltd.

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The Tokyo ADC and the decline of pure design

Article Abstract:

This article discusses the trends in Japanese design, and how it is influenced by Western standards.

Forecasts and trends, Graphic arts industry, Graphic arts

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