International rights business in Asia Frankfurt Book Fair: An overview of doing business in Asia

Article Abstract:

The channel structures in Asian countries are undergoing dramatic changes and there is an exciting place to do business in these countries. The Frankfurt Book Fair sponsors an annual International Rights Directors Meeting to provide an opportunity for professionals from over 107 countries to get together and discuss new developments in the sale or purchase of reprint, translation and adaptation rights with related copyright issues.

Germany, Marketing procedures, Asia, Global Marketing, International marketing, Frankfurt Book Fair

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The book market of Mainland China: Opportunities for overseas publishers and investors

Article Abstract:

Chinese people feel reading is more satisfying personal experience than watching TV. Thus, there are very good chances for overseas publishers of adult and children's fiction, language and reference guides, higher education, of self-improvement and self-help titles, business and management literature, travel guides, lifestyle books and magazines to expand their business in mainland China.

China, International aspects

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The publishing business in South Korea-Are we heading in the right direction?

Article Abstract:

The majority of the South Korean readers buy informative books that are essential to their every day life like, books on effective note taking, successful communication methods and how to make money or gain wealth. This greatest change in reading habits has brought biggest impact on the Korean publishing business.

South Korea, Consumer Behavior, Analysis, Reading, Consumer behaviour

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