R/GA: Bob Greenberg's nine lives

Article Abstract:

The chairman and CEO of the New York design firm R/GA Robert Greenberg wants R/GA to enter into an interactive channel and innovate while maintaining clients belonging to the A-list companies. Robert Greenberg reminiscences about the earlier days of the agency and compares it with the current status where they have 275 employees and believes in combining the non-linear executions of entertainment, communications and marketing.

United States, Beliefs, opinions and attitudes, R/GA, Greenberg, Robert

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Fabio Fernandes: F/Nazca Saatchi & Saatchi

Article Abstract:

The works and life of Fabio Fernandes, president and creative head of F/Nazca Saatchi & Saatchi is detailed. A workaholic, Fabio is satisfied when people on streets talks about his work and believes that a catchy advertisement has to be visual and he feels an advertisement would be successful when it makes the consumer intelligent and not stupid.

Management dynamics, Brazil, Management, Company business management, Fernandes, Fabio, F/Nazca Saatchi and Saatchi

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Goodby, Silverstein & Partners

Article Abstract:

Rich Silverstein indicates that Goodby, Silverstein & Partners aims to use storytelling to move people emotionally, rather than advertising directly. Jeff Goodby, Silverstein's partner in the agency, expresses the view that advertising is becoming more like performance art.

Interview, Goodby, Silverstein and Partners, Goodby, Jeff, Silverstein, Rich

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