Saab story: Jean-Philippe Delhomme

Article Abstract:

Saab USA collaborated with advertising agency Angotti, Thomas, Hedge Inc. and French artist Jean-Philippe Delhomme to create animated commercials for its 1996 line of automobiles. After doing a customer study which indicated the majority of Saab owners have post-doctorate educations and feel unique, the company decided to launch a campaign that emphasized individuality and expression. Sales increased 30% and sales leads went up 33% after the first four weeks of the television commercials.

Radio, TV, publisher representatives, TV Advertising, Media Representatives, Advertising agencies, Practice, Contracts, Advertising, Television advertising, Automobile industry, Saab Cars USA Inc., Angotti, Thomas, Hedge Inc., Delhomme, Jean-Philippe

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Imaginary Forces: taking all the credits

Article Abstract:

Producers, directors, and designers Kyle Cooper, Chip Houghton, and Peter Frankfurt operate Imaginary Forces, formerly Robert Greenberg Associates, a movie production company in Los Angeles. Kyle Cooper has won several awards for films 'Seven" and "The Island of Dr. Moreau" which employ breakthrough graphic design. Imaginary Forces also produces commercials. Cooper seeks to redesign himself continually, returning to modern typography after using so-called trash art.

California, Motion picture & video production, Motion Picture Production, Motion Picture and Video Production, Motion picture industry, Movie industry, Movie production, Filmmakers, Movie directors, Movie producers (Persons), Imaginary Forces

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Cahan & Associates: the defibrillators

Article Abstract:

The working methods, clients' policy and social outlook of designer firm Cahan & Associates are presented. The procedures at work in the company's production department are described, including competitiveness and the existence of share incentives. The company's areas of interest are profiled, including design for online information, posters, advertising, annual reports and identity programs.

Designers, Cahan & Associates

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