Savvy, smart and confident: Do you know who your customer is?

Article Abstract:

Online shoppers tend to be the sort of knowledgeable and sophisticated customers that place a high premium on good customer service. Many of these customers, according to a recent survey conducted by Cyberdialogue, are willing to provide personal information in exchange for customized content. Online consumers display strong brand loyalty and tend to be well versed in product research. Among other findings are that online shoppers may be put off by high shipping charges, clumsy interfaces, or a overly complex purchasing process. Above all, customer service and post-sale follow-up are compelling factors in creating the return business and positive referrals that can mean online marketing success.

United States, Surveys, Online shopping, User survey/user study, User surveys

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Making it real

Article Abstract:

Web3D and its parent, virtual reality, are enjoying a resurgence. Faster modems, powerful computers and software such as Java are cited as reasons. Web3Dcurrently involves a diversity of companies and technologies. The Web3d Consortium is developing a version of VRML, code-named X3D.X3D, which will work with XML and will not require plug-ins. Electronic commerce is expected to be the most significant application area for Web3D. Other areas include entertainment, education and training, and design and development.

Analysis, Usage, Three dimensional displays, 3D technology, Internet/Web technology, Three-dimensional graphics, VRML, Three dimensional graphics, VRML (Document markup language)

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Europa, Europa: Who's going to win the e-commerce war in Western Europe?

Article Abstract:

Electronic commerce is quickening in Europe, and a Pan-European online economy is emerging. An IDC white paper indicates that the European Internet economy has increased from less than $20 billion in 1997 to almost $200 billion in 2000. Competitors comprise a mix of multinational corporations, regional companies and Internet start-ups. Worldwide, Forrester Research says international online transactions of goods and services will reach more than $2.5 trillion by 2003.

Europe

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