Seeing digital in a Wired world

Article Abstract:

Wired Ventures' publishes an online daily, a line of books and the popular Wired magazine in several languages, but industry analysts remain unconvinced that the company will profit from its pioneering role in online media. Wired Ventures attempted two IPOs during 1997, but both fell apart amidst attacks from Wired's online competition and skittish investors. Wired's Creative Director John Plunkett counters these fears by emphasizing the magazine's profitability and their reinvestment of these funds into future projects.

Management, Wired Ventures Ltd.

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Guy Seese, Cole and Weber/Red Cell: "complex stories told with sledgehammer visuals"

Article Abstract:

The WPP group, the vast British holding company that has globed up many of the giants of the advertising industry in a series of hostile takeovers has acquired Cole and Weber in January 2001. The vulnerable agency was simultaneously reinvented as part of WPP's Red Cell, to provide a home from Athens, via Hong Kong, to Zurich, for companies with global aspirations but relatively modest advertising budgets.

United Kingdom, United States, Acquisitions & mergers, Advertising agencies, Organizational history, Agencies, Mergers, acquisitions and divestments, Company acquisition/merger, WPP Group PLC, Organization formation, Cole and Weber Inc., Red Cell Advertising

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IdN Pro 02': 10th anniversary

Article Abstract:

IdN apart from being a bimonthly magazine sponsors the very popular Fresh Conferences, a thinkfest and tradeshow held in Singapore, Sydney and Hong Kong. To celebrate its 10th anniversary, the publisher of IdN magazine, Laurence Ng released IdN Pro 2002 a black book in which contributors had to be picked and could not subscribe to the magazine.

Financial management, Printing & Publishing, Trade Shows & Conventions, Finance, Trade shows, Company financing, Trade show

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