Spinning ales into gold

Article Abstract:

Seattle-based Pyramid Brewing Co is arguably the US' most successful craft brewer. Its sales grew 3% in 1996, to $26 million. In terms of graphic design, Pyramid is markedly different from other craft brewers. Since CEO George Hancock and his team assumed control of the company, it has relied on Seattle's Graphiti Associates for graphic design. Pyramid's advertising and packaging represent a clever mix of Classicism, pretension, and irreverent self-deprecation.

Breweries, Malt beverages, Commercial Photography, Commercial Photo & Graphic Arts Svcs, Bock & Specialty Beer, Contracts, Business services, Specialty beers, Microbreweries, Commercial artists, Pyramid Brewing Co., Graphiti Associates

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Finding the chi in Chips Ahoy!

Article Abstract:

Tim Girvin Design Inc. in Seattle, WA, is decorated with a Japanese theme, using plants, bamboo screens, and floor designs to stand for resolution, creativity, and direction. Brand management specialist Tim Girvin designs for successful companiessuch as Nabisco Foods, Nintendo, and Disney. He expects more than $7.5 million in business in the next two years. He interviews clients to try to determine the spirit and future of a brand.

Washington, Performing Arts, Spectator Sports, and Related Industries, Visual Arts, Management, Art, Girvin, Tim, Tim Girvin Design Inc.

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Sandstrom design: almost threatening

Article Abstract:

A description of the careers, design talents and ambitions of graphic designers Steve Sandstrom and Rick Braithwaite is presented. The success of the Tazo speciality teas packaging design is discussed.

Officials and employees, Behavior, Personalities, Braithwaite, Rick, Sandstrom, Steve, Sandstrom Design Inc., Tazo (Tea)

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