The making of MSNBC.com

Article Abstract:

MSNBC.com, created by Microsoft and NBC News, is the highest-trafficked news site on the Web. Editor in Chief Merrill Brown says the site's audience has grown surprisingly rapidly. He says the audience is well over two million, and on busy news days it is well over three million. Brown says the venture's greatest creative challenge has been in getting jouranlists and technologists to collaborate effectively. General Manager John Nicol says technology is part of editorial at MSNBC.com, enabling the organization to present stories in a more compelling, more personalized interactive way.

Videotex & Teletext Svcs NEC, Planning, Cover Story, Interview, Online information services, Company internet strategy, Company business planning, Brown, Merrill, Nicol, John, MSNBC Interactive News L.L.C. MSNBC.com

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Web survivor

Article Abstract:

3M, which operates diverse business units in 64 countries, is challenged to maintain an online presence that is both standardized and globalized. The company needs to maintain centralized control by delivering consistently from the same or a few publishing platforms while respecting the ways in which local approaches necessarily differ. At the same time, the company needs to build brand and provide product information online. How the company is using its breakthrough researches involving birefringent light management films on its home page is discussed.

Diversified Companies, Research, Telecommunications systems, Information technology, Web sites (World Wide Web), Web sites, Web site/Web page development, Reflection (Optics), Reflection (Physics), 3M Worldwide

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E-clipper

Article Abstract:

Coupons are being used by online shopping services as a way to build customer databases. Coupons are especially effective as a bridge to online shopping because consumers are already familiar with them and know how they work. Among online companies using coupons is Encyclopaedia Britannica. Since going online, Britannica has compiled a database of a million names and e-mail addresses.

Videotex & Teletext, Usage, Forecasts and trends, Market trend/market analysis, Coupons (Retail), Discount coupons

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