Thinking outside the blog: Navigating the literary blogosphere

Article Abstract:

The publishing industry needs to realize that the new community of blogosphere offers a useful and unique opportunity to have a discussion with a targeted audience, however, the very nature of the blogosphere makes it difficult to approach from a traditional marketing standpoint. Hence, publishers need to alter their marketing campaigns and tactics in order to penetrate this new space, targeting specific interest-sites with like-minded titles and authors.

General services, Usage, Company systems management, Information management, Weblogs, Blogs

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A means to measure

Article Abstract:

BookScan service is based on sales data and provides an opportunity to improve forecasting and inventory management in publishing industry, which has tight sales margins. Marketing and publicity professionals will finally have a means to measure their campaign efforts and savvy executives will use BookScan to predict new trends and will be able to react early to trends when they are first spotted.

Services information, Services, Nielsen BookScan US

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