When in doubt..

Article Abstract:

Caslon typeface, a standby in print shops for more than 200 years, is still an attractive choice for human interest publications such as newsletters, promotional literature and some types of books. Digital versions regrettably lack the slight irregularity of alignment on the page and the swash italics and long descenders of original renderings. Ten point is the historically favored text size but a smaller type may be better in digital production. Among currently available versions: Compugraphic offers Caslon 76 and Caslon Antique, Adobe and Linotype offer Caslon 540, and American Type Founders may eventually offer Caslon 471. Caslon generally has a slightly old-fashioned flavor, particularly set in large sizes, but appears more contemporary when set in caps and lower case, flush left. A well-known application of Caslon is The New Yorker magazine.

Specifications

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What's in a name?

Article Abstract:

Goudy Old Style, designed for the American Type Founders in 1915, was designed by influential typeface designer Frederic Goudy. Many of Goudy's one hundred plus typefaces have since lost popularity because they look dated. But used in a fresh way, his styles can still work. Goudy Old Style is the least dated of all. The serifs in Old Style frame letters, so that each letter fully occupies its own space and has a relationship to whatever letter comes before or after. Old Style is not as appropriate for long text work, or copy set in long lines. But Old Style gives newsletters a friendly look, and is decorative enough for kickers, initial letters, and logos. Old Style in bold is punchy enough for ads and headlines. Designer Judy Sutcliffe has created a digital interpretation of Goudy New Style, by Altsys.

Achievements and awards, Text processing software, Printing industry, Computer history, History of Computing, Frederic Goudy

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Revival of the fittest

Article Abstract:

Bembo, a revival of Venetian printer Aldus Manutius' 15th-century type, is one of the oldest of the classic old style typefaces, and one of the most useful of the typographic revivals that have emerged with desktop publishing. Bembo is restrained, elegant and eminently legible. Interpretations of Bembo include Ambo from Dubl Click Software, Aldine 401 from Bitstream, Bem from Agfa Compugraphic and Monotype's digitization of the original. The Penguin Classics books use Monotype's Bembo. Bembo's classical proportions suit it for almost any text.

Graphic arts, column

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