From verbal to visual: how to use type as a graphic element on your pages
Article Abstract:
Seven guidelines for making both single-column reports and three-column news letters visually pleasing and innovative are: find the proper typeface; size type to fit; balance the margins; use display type for headlines and subheads; remember that letters are art forms; experiment with dingbats, borders and boxes; and use sidebars to break up columns of type. When the inclusion of photographs and graphics is not an option, business reports and newsletters rely on good typography to entice a reader. These guidelines offer suggestions on the proper use of white space and on typefaces that are best for certain documents, as well as simple tricks for making type refreshing and unusual. An illustrated glossary defines the following: justified type vs ragged-right type; serif vs sans serif; letterspacing and kerning; leading; and font.
Publication Name: Publish
Subject: Publishing industry
ISSN: 0897-6007
Year: 1989
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So, what makes Optima great?
Article Abstract:
Hermann Zapf's Optima is one of the most popular and widely used typefaces because it is at once sans serif and serif. The typeface's strength can best be seen in capital letters, with a slight flaring of descending and ascending strokes allowing for a large x-height that is still graceful. Its universality is revealed in the limited number of its variants, and the broad array of typographic effects that are possible. The shapes in this alphabet are lovely and elegant, a strength derived from Zapf's awareness of the specifics in different letters. Optima has arrived on the desktop with most of its beauty intact.
Publication Name: Publish
Subject: Publishing industry
ISSN: 0897-6007
Year: 1990
User Contributions:
Comment about this article or add new information about this topic: