Agents must try harder

Article Abstract:

A discussion between marketing experts on the value of marketing for surveying firms is presented. The experts point out many property firms do not have a planned marketing strategy and are reluctant to fund new ideas.

Marketing, Surveying services, Geophysical Surveying and Mapping Services, Beliefs, opinions and attitudes, Surveyors, Marketing consultants, Survey services (Geodesy)

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How to polish the top brass

Article Abstract:

The benefits of using marketing executives in real estate companies are examined in detail. Marketing is sometimes neglected by British real estate companies.

United Kingdom, Management

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How firms can pack a big punch

Article Abstract:

The importance of brands for real estate companies is examined in detail. Strong brands can bring major benefits which translate into higher profits.

Marketing management

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