Corporate brochures

Article Abstract:

Determining the contents of a corporate brochure used to be a fairly simple process, but the pitch of the corporate brochure had to change when marketing budgets and departments were being cut. Now, the money spent on brochures must really make them work, and it is imperative to think of the reader and then determine the content. Buildings need to be shown as effective workplaces and focus needs to be on the interior rather than the exterior.

Marketing, Pamphlets

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Cyberspace brochures

Article Abstract:

The World Wide Web has enormous potential as an advertising tool in an environment where advertising agencies are under great pressure to produce clear, immediate messages. It offers true two-way communication between the advertiser and the consumer, and is inexpensive to use. Web sites must be creative and have entertainment value, however, as they must compete with many others and must have immediate impact.

Methods, Usage, Advertising, World Wide Web

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Tracker in a pinstripe

Article Abstract:

Rupert Nabarro, creator of the Investment Property Databank (IPD) index, states that this venture now dominates his life, while urban and environmental issues have become a hobby. He feels that there is no reason why IPD cannot become a real-time business.

Real estate industry, Interview, Information services, Nabarro, Rupert

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