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Real estate industry

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Lowe's: direct mail on your behalf

Article Abstract:

The details on the direct mail marketing program created by the Nar and Lowe's home improvement warehouse to make it easy to reach the customers and the clients is discussed.

Author: Paustian, Chuck
Publisher: National Association of Realtors
Publication Name: Realtor Magazine
Subject: Real estate industry
ISSN: 1522-0842
Year: 2005
Financial management, Usage, Company investment, Investments, Email marketing

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A positive spin

Article Abstract:

Guidelines for competitive marketing of resale homes against new home construction are presented. Included are tips on pricing, quality, timing, surroundings and upgrades.

Author: Paustian, Chuck
Publisher: National Association of Realtors
Publication Name: Realtor Magazine
Subject: Real estate industry
ISSN: 1522-0842
Year: 2005
Residential Building Construction, Housing incl Mobile Homes, Housing, Dwellings

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Subjects list: United States, Marketing, Real estate industry, Company marketing practices
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