Marketing mortgage refinancing: suggestions for enhancing borrower choice

Article Abstract:

Refinancing can be worthwhile for both borrowers and mortgage brokers even if the 2/2/2 rule is not met. To sell refinancing to homeowners, brokers should devise a systematic and well-thought-out marketing plan that will allow them to present various alternatives to homeowners even though the overall rate reduction might be less than the traditional two percent. In addition, traditional taboos such as accepting a refinancing plan that results in higher monthly payments might be considered.

Homeowners, Mortgage brokers, Refinancing

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Mortgage web sites: presenting loan information

Article Abstract:

Internet sites are evaluated with regard to how they present mortgage loan information. Sites should allow borrowers to search for loans of a specific amount, instead of offering a range of loan sizes.

United States, Strategy & planning, Evaluation, Web sites (World Wide Web), Information services, Web sites

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Home buying preferences of adjustable rate mortgage borrowers

Article Abstract:

An overview on the adjustable rate mortgage borrowers home buying preferences is presented by using data from the Federal Housing Finance Board.

United Kingdom, Financial management, Commodity & service prices, Management dynamics, Mortgage Bankers, Real Estate Credit, Mortgage Bankers and Brokers, Mortgage Bankers & Brokers, Mortgages, Prices and rates, Mortgage banks, Company business management, Company financing, Company pricing policy

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