The pack breaks away

Article Abstract:

The British surveying industry had a total turnover worth 1.1 billion pounds sterling in 1998-99, an increase of 7% from 1997-98. FDPSavills had profits of 15.4 million on a UK turnover of 99 million pounds sterling in 1998-99, an increase of 37% from the previous year. Chesterton had an 18% decrease in its turnover causing it to lose its ranking and fall to the number four slot. Some 67% of the turnover in 1998-99 was made by the top 12 companies. Around 60% of participants, in the study carried out by the 'Estates Gazette', felt they should have an increased turnover for 1999-2000.

United Kingdom, Research, Statistics, Financial analysis, Estates Gazette (Periodical)

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Image makers put clients up front

Article Abstract:

It is unclear whether advertising is a cost-effective method for surveying companies to increase business therefore during times of monetary restraint this form of marketing is often ignored. A few marketing departments are using new outlets such as radio advertising as competition between surveying companies increases. Some of the larger companies are advertising through the Internet or sponsoring sporting activities. Advertising may improve initial awareness of a company but other factors are more important in generating new business.

Marketing, Analysis, Advertising, Competitions, Advertising campaigns

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The consumer's champion

Article Abstract:

Remaining relevant to members' needs is a key issue for new ISVA Pres David Stathers. He believes that the organization has made progress in this area, and does not wish to halt this development by merging with the RICS. He is keen to make the surveying profession more user-friendly, and will encourage ISVA members to consider issues from the client's point of view. He believes that the ISVA's single focus allows it to have clarity of vision, unhampered by a divisional structure.

Business Associations, Trade Associations, Officials and employees, Interview, Trade and professional associations, Professional associations, Stathers, David

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