How Do Market Researchers Ask Questions?

Article Abstract:

An investigation of how marketing researchers compose questionnaires was conducted. An assessment was made of the words employed in the questionnaires and of the questions. It was found that questionnaires are designed to accommodate any respondent originality. In attitude research, attitude and answers are provided to respondents. The words used in questionnaires are often ambiguous, uncommon or problematic. Error in measurement can result if there is no qualitative input, no pilot testing and no allowance for misunderstanding of vocabulary.

Planning, English language, Questionnaires, Rhetoric

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Bizball

Article Abstract:

The sports world has become a powerful business with large contracts for athletes and large pay outs for television broadcasting rights. Ticket prices have increased and athletes have become less personable, giving sports fans an alienated feeling.

Analysis, Finance, Cover Story, Television broadcasting of sports, Sports television programs, Professional sports, Sports spectators

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Paper lion

Article Abstract:

Albert Dunlap transformed a company on the brink of disaster to one of the biggest manufacturers of toilet paper. He conceded that his attitude towards business is motivated by money, but says that he has never money to rule his life.

Management, Officials and employees, Paper products industry, Scott Paper Co., SPP, Dunlap, Albert J.

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