Fake folk memories called to the bar

Article Abstract:

There has been little interest from the media or the general public in National Pub Week. The very ordinariness of pubs is what makes them attractive to most people, so to try to draw attention to them seems rather strange. In folk culture, they are places of warmth and local colour, but they rarely live up to this image. People are now becoming aware that efforts to make pubs seem traditional are false and will never suceed.

Social aspects, Hotels and motels

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Simply shocking (they hope)

Article Abstract:

Many leading companies deliberately use advertising which borders on the outrageous, creating a sharp contrast with a generally rather dull product. In this way, they attract considerable attention, particularly if the advertising is widely criticised for being immoral. Even negative publicity about advertising seems to work to the company's advantage, fuelling even more public image.

Column, Ethical aspects, Advertising

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