'Boring places breed boring thoughts and boring people.' (importance of inspirational office environment)(Fast Track)

Article Abstract:

It is becoming increasingly widely acknowledged that a vibrant, exciting office environment can play a valuable role in motivating employees. Indeed, the office environment can sometimes have a substantial impact on how well a company functions. Uninspiring office environments are particularly common in the public sector, while many companies prepared to be innovative with office design are found in media, design and advertising.

Psychological aspects, Office decoration

---

Crystall ball gazers go corporate

Article Abstract:

Leading UK companies are seeking to identify possible future consumer trends by using futurologists, who claim to be able to predict how technology will transform the lives of ordinary people. Other companies are relying on advertising agencies to indicate the most appropriate direction for their brands. Marketers are particularly keen to identify what will be a long-lasting future trend and what will merely be a passing fad.

Forecasting, Services, Business forecasting

---

Old smoothy with a taste for youth

Article Abstract:

Westbay is relaunching its Martini product, giving it a completely new image for the 1990s. It was seen as extremely cosmopolitan in the 1970s, but lost out in the 1980s when other sophisticated drinks started to become available. Latest advertisements are designed to attract modern young drinkers.

Advertising, Alcoholic beverage industry, Westbay

Similar abstracts:

• Abstracts: 'I'm no cartoon. I'm me. I'm flesh and blood.' (Bruce Wayne, inspiration for the Batman comics)(Interview) He's out. As in 'outcast.' (writer Paul Burston is gay but writes critically about gays)(Interview)
• Abstracts: Singing that old tax-cutting tune. Two nations, one language: reform
• Abstracts: Life catches up with you. Charmer, charlatan, patron, genius. Writer in exile, revolutionary in waiting
• Abstracts: In the footsteps of Wat Tyler. Who does he think he is? Reach for the sky

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.