Computer retailing

Article Abstract:

The penetration rate for home computers in the UK has now reached 32%, with the market worth around 1.7 billion pounds sterling. There is now very limited demand for separate CD-ROMs, as CD-ROM drives are standard on most new home computers. THe market for home modems is worth 3.4 million pounds sterling. The market for in home printers is estimated at a value of 190 million pounds sterling in 1996, with bubble jet printers now being more popular than dot matrix printers.

Electronic computers, Microcomputers, Usage

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Greeting cards and stationery retailing

Article Abstract:

Market research evaluating the stationery and greetings card sectors of the retail industry is presented. Issues discussed include consumer expenditure, market segmentation, demographic and market factors, and sector structure.

Evaluation, Reports, Paper products industry, Marketing research, Market research, Greeting cards industry, Greeting card industry

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