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Ideas for project promotions

Article Abstract:

Promoting the hardware store can be approached in a variety of ways. One home center store promotes a "project of the month" program. Other promotional ideas include a remodelers club, a "fix-up" catalog, and how-to instructions in newspaper inserts.

Publisher: National Retail Hardware Association
Publication Name: Hardware Retailing
Subject: Retail industry
ISSN: 0164-7695
Year: 1983
Lumber and other building materials, Hardware stores, Marketing, Practice, Building materials industry, Hardware industry

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National Lumber

Article Abstract:

5251

Publisher: National Retail Hardware Association
Publication Name: Hardware Retailing
Subject: Retail industry
ISSN: 0164-7695
Year: 1983
Management, Retail industry, Retail trade, California, Chain stores, Hardware stores, Jaffee, Mel

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