How to navigate the management rapids

Article Abstract:

It is now widely recognised that managers need many different skills in order to cope with the challenges of modern business life. Most recently, Randall P. White, Philip Hodgson and Stuart Crainer have written a book which identifies key skills. These are made up of three enablers - difficult learning, being effective and resonant simplicity - and two channels - multiple focus and mastering inner sense. They stress that these skills will not eliminate the challenges of modern business life, but assist managers in coping with them.

Methods, Management

---

Marketing vodka: the pure thrill

Article Abstract:

Pierre Smirnoff, part of the IDV division of international drinks and food concern Grand Metropolitan, invested around 1.5 million pounds sterling in sponsorship in 1996, but this resulted in media exposure worth around 15 million pounds sterling, according to president and chief executive Susan Murray. She has extensive experience in brand-building, and this has enabled her to work on developing the trademarks in the Grand Metropolitan portfolio. However, she is also aware of the dangers of taking this development too far.

Marketing, Alcoholic beverage industry, Interview, Pierre Smirnoff Company Ltd., Murray, Susan

---

The business end of Oxford

Article Abstract:

Oxford University has for some time been running a management studies centre at Templeton College. However, it is now to offer an MBA course. This has attracted a large endowment from Middle Eastern businessman Wafic Said, and the course director is economics academic John Kay. The university has emphasised that this is an international MBA, and the first batch of students contains people from many different countries.

Master of business administration degree, University of Oxford, Curricula, Study and teaching

Similar abstracts:

• Abstracts: Call me father, not the old man. Vouching for the nursery. Forget the games, where's my party bag?
• Abstracts: Time to level the repayment field. You could be sitting on a design classic. Pay as you learn
• Abstracts: Let the Martians come to us. Taste of things to come: the apple gene that will put the bite on foreigners. With portfolio, without magic wand
• Abstracts: The life that late he led. Innocent as charged. The master hangs up his horn of plenty
• Abstracts: First of all there was Shopping and F...ing. The rhythm of life. The loss of our innocence

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.