'I will not be defeated by the News at Ten elitists.'

Article Abstract:

ITV has gradually become more responsive to its audience during the 1990s. It still shows important minority programmes, but they take their place on merit, rather than on principle. Since 'News at Ten' became 'ITV Nightly News,' it has been possible to show significant, lengthy programmes at peak viewing times, as well as catering to very mainstream tastes. The new schedule shows risk and ambition, but will take some time to become settled.

Strategy & planning, Management, ITV PLC

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UK: ITV SUFFERS DECLINE IN AUDIENCE SHARE

Article Abstract:

ITV attracted 25.7% of UK TV viewers in the week , the worst performance in its 45 years. ITV saw its peak time audience share decline to 32.5% from 39% in 1999, while Channel 4 saw its share increase from 10.6% to 13.3%, due in part to its Test cricket offering.

Brief Article, Channel 4, Independent Television News Ltd.

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ITV - my role in the dramas

Article Abstract:

ITV is determined to retain its status as the UK's most popular television channel, despite the improvement in the BBC's ratings in autumn 2001. The market is very competitive, but ITV is confident that its planned schedules are extremely strong.

Marketing procedures, British Broadcasting Corp., Independent Television

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