In St Luke's we trust

Article Abstract:

UK advertising agency St Luke's was created by people who had grown unhappy with working in a conventional advertising environment. They felt that advertising agencies were extremely hierarchical, operating only to benefit shareholders. When it opened in Oct 1995, the agency was determined to operate in a completely different way. Staff would have no allocated office or desk, and all employees would participate in decision-making. There are no fixed working hours, and it is even possible to work from home. It has found that working without a formal structure can bring difficulties.

Company Profile, St. Luke's Communications Ltd.

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It's ads for the lads - but what about top jobs for the girls?

Article Abstract:

There are very few women in top jobs in the UK advertising industry, and this is reflected in much of the advertising material which is produced. Many campaigns are based on male perspectives of women's interests and aims, and this can hinder their effectiveness. The advertising industry must be made more aware that it is not communicating properly with women, who are the target for around 70% of all advertising.

Employment, Women executives

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Creative couples, singular ads

Article Abstract:

Partnerships can be a very strong force in the world of advertising, with partners blending their complementary skills and discussing ideas with each other. At a number of leading advertising agencies, couples are now working together in very effective business relationships, and this personal chemistry is also extending to agency client relations.

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