Let the Beeb rule the waves

Article Abstract:

There are great uncertainties about the future of television broadcasting across the world. However, there are also considerable opportunities, and the UK could strengthen its position as one or the two or three main production centres for worldwide broadcasting. Within this, the BBC has a key role to play. Its main advantages are brand recognition, its training and development programme and the secure nature of its income. The position of the UK in the worldwide broadcasting industry must also be secured by attracting international media operations.

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The real game is global

Article Abstract:

The future of the BBC must be considered against the background of an extremely important global transformation of communications industries. The BBC will have to address the challenges posed by the emergence of extremely large global communications groups, the proliferation of delivery mechanisms for audio-visual products and the development of entertainment and information products with international relevance. The BBC must now adopt an international focus, considering purchasing a large US media group.

United Kingdom, Strategy & planning, Radio Broadcasting, Television Broadcasting, Radio broadcasting industry

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Normal service will end shortly. (For good ...)

Article Abstract:

The UK television broadcasting industry is set to see dramatic changes in the near future. BSkyB is to create 200 channels in the second half of 1997, while the BBC has announced plans to move into digital television. The key change will not be the fact that many more channels will become available, but that broadcasting will become much more consumer-driven. Many new services will become available, such as interactive television, and the television will become much more like the Internet.

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