So who will sponsor the snow?

Article Abstract:

Arrangements for the sponsorship of World Cup ski racing differ considerably from those found in other sports, such as motor racing and football. The only corporate sponsorship is undertaken by manufacturers of skiwear and ski equipment, and national skiing federations have regulations which bar non-ski industry sponsors. This means that even top competitors earn very small sums compared with their counterparts in other sports. A strictly limited display of non-ski industry brand names is permitted by the International Ski Federation only where national ski federations have reached sponsorship agreements.

Analysis, Finance, Sports sponsorship

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Some can't walk, others can't see. But they can ski

Article Abstract:

The British Ski Club for the Disabled, which was founded in 1974, now operates from 24 centres around the UK. It believes that skiing is possible for people with any sort of disability, and it has around 250 'guides' who teach disabled people to ski at dry-slope sessions. The guides also accompany disabled people on skiing holidays and assist other organisations for the disabled. The organisation's volunteers are extremely committed, and offer constant care for the disabled people who they take on skiing holidays.

Services, Disabled persons, Skiing for the handicapped, Skiing

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Snow had fallen, so might you

Article Abstract:

There are many myths surrounding winter sports injuries, but research undertaken by Medecins de Montagne indicates that these generally have no factual basis. The most common serious injury among skiers is a rupture of the anterior cruciate ligament. This injury is seen much more often in women than in men. Improvements in ski equipment have served to dramatically reduce injuries to lower limbs, but rates of injury to upper limbs have risen, as new bindings make arms and shoulders hit the piste harder.

Injuries

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