The new home of Britain's car industry

Article Abstract:

Toyota opens its first car factory in the UK at Burnaston, Derbyshire in Dec 1992. Its 840 million pounds sterling investment, including the engine plant in Deeside, North Wales, restores vehicle manufacturing to Britain. Burnaston will employ 3,000 when in full production. The Nissan factory in Washington New Town will produce 270,000 vehicles in 1993. Nissan out-sells Toyota in Europe, but Toyota aim to be considered a European producer.

Production management, Europe, Automobiles, Design and construction, Motor vehicles, Motor industry, Toyota (GB) PLC, Nissan UK Ltd.

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The Costa del car boom

Article Abstract:

Seat was a government enterprise which transformed into the private sector, like Rover. It built cars for Fiat's European sales network. Designers and engineers from other European countries were used for the Ibiza. Volkswagen became Seat's sole shareholder to acquire strong Mediterranean sales. Modernisation has led to new cars such as the Toledo and the Marbella replacement, linked with Suzuki. In 1991 75% of sales were outside Spain.

Mergers, acquisitions and divestments, Sociedad Espanola de Automoviles de Turismo S.A.

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Big three come over to our side

Article Abstract:

Detroit will introduce overseas sales of right-hand drive cars to use the manufacturing capacity available. It is worth the cost of switching steering wheels and controls to compete with the Japanese, who make cars in the US and export to Britain. Chrysler Cherokee and Wrangler Jeeps and the Viper roadster will be on sale in Jan 1993, Ford Probe coupes in 1994 and General Motors will follow.

United States, International trade

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