There's no escape from the world of the global commercial

Article Abstract:

It is becoming increasingly common for celebrities to appear in advertising. There are rather mixed views about whether this approach to advertising is actually effective. There is some novelty value attached to seeing a celebrity advertising an ordinary consumer product, but it also seems to devalue that person's status. This has been seen in the case of Mikhail Gorbachev, the last leader of the Soviet Union, who has appeared in an advertisement for Pizza Hut. The presence of celebrities in advertisements seems to show that advertising has become a backdrop to much of ordinary life.

Advertising Management, Advertising, Marketing management, Endorsement advertising

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No need to fake it any longer

Article Abstract:

The impotence drug Viagra, which will be available in the UK in Sep 1998, is being hailed by some as providing the ideal solution for women who find it hard to reach orgasm. This reflects the trend in modern society towards sex always having to be good. It seems that fully enjoyable sex can now only be obtained by using drugs, ignoring the fact that sexual response has emotional and psychological elements, as well as merely physical ones. Viagra serves to reinforce the long-held view that penetration is the only important aspect of sex.

Sex, Sexual behavior, Drug therapy, Impotence

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Something for all the family

Article Abstract:

The popular UK soap opera 'EastEnders' deals with a range of very sensitive issues, including alcoholism, HIV infection, rape and single-parenthood. For some observers, this means that it creates a negative atmosphere and is a bad example for children. However, there are ways in which it actually promotes traditional values about family, class and community. Since it was first broadcast in the mid-1980s, it has adapted to changing attitudes among its viewers, and is most effective because of its level of emotional realness.

Ethical aspects, EastEnders (Television program)

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