UK: MAIDEN UPBEAT OVER OUTDOOR ADVERTISING

Article Abstract:

The UK outdoor advertising market will continue to experience solid growth aided by the promotion of online operations by established businesses, according to Maiden Group. For the past 12 months, outdoor advertising growth has surpassed the ad market as a whole and Maiden chief executive, Ron Zeghibe, noted that the so-called Old Economy companies see outdoor advertising as a fundamental part of their strategies. Maiden, which is the leading UK-based billboard group, is projecting a minimum 29% increase in interim sales for 2000 as result of spending by such businesses, mainly on new electronic commerce activities.

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UK: DECLINE IN ADVERTISING BY DOT.COMS

Article Abstract:

Advertising among dot.com companies declined to GB[pound] 14.6mn in April 2000 from March 2000's GB[pound] 22.2mn, according to Zenith/AC Nielsen figures. The decline, which did not include Internet service providers such as AOL, emerged despite the 7% or so rise in overall advertising market spending. The figures could be merely a seasonal glitch, although figures for May 2000 are expected to indicate the decline in dot.com company share valuations and the response in the market to the collapse of boo.com when they are released in June 2000. The feeling is that a large number of dot.coms have released low-quality campaigns in their rush to invest the millions received in lucrative initial public offerings (IPOs).

On-Line Information Services, Videotex & Teletext, Telegraph & other communications, Online services, Internet services

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UK: ADVERTISING GROWTH TO DECLINE

Article Abstract:

The Bellwether report published by the UK Institute of Practitioners in Advertising (IPA) suggests that the growth in corporate advertising and marketing will decline in the fiscal year to march 2001. The decline in the rate of growth has been attributed to falling business confidence. The report, conducted by NTC Research, says that advertising expenditure has been downgraded in the present quarter although Internet advertising grew to average 2.5% of total advertising in the second quarter of 2000.

Forecasts, trends, outlooks, Finance, Brief Article

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