US: YOUNG & RUBICAM SUPPORTING SALE TO WPP

Article Abstract:

Young & Rubicam (Y&R), the US advertising group, is thought to be supporting a takeover bid by WPP of the UK, the second largest advertising group in the world behind Omnicom of the US. Experts believe that the two agencies would be a good fit, WPP's market research interests complementing Y&R's direct marketing strengths. There is a low level of client conflict between the firms. Talks between the groups are thought to be at an advanced stage, with WPP having found a means of resolving differences over Y&R's staff severance package, which caused earlier talks to break up in March 2000. WPP considers that a number of key personnel may be persuaded to stay on. The influence of Y&R chief executive Tom Bell, who opposes the deal, is set to be diminished.

Asset sales & divestitures, Mergers, acquisitions and divestments, Marketing industry, Young & Rubicam Inc., WPP

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US: IMPACT OF TOBACCO LOGOS ON YOUNGSTERS

Article Abstract:

Two separate studies have shown the impact on teenagers of anti-smoking and pro-smoking advertising, demonstrating the impact of owning items featuring the logo of a cigarette company. The Boston University School of Public Health's Dr Michael Siegel carried out a four-year study involving almost 600 teenagers. It emerged that youngsters exposed to information on TV warning of the dangers of smoking were not as likely to be smoking four years on in comparison with those youngsters who had not seen such information. Youngsters wearing sports clothing with or owning a sports bag with a tobacco-related logo were twice as likely to take up smoking compared with those who did not possess such items.

Marketing procedures, Marketing

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US: IMPACT OF SMOKING IN WORKPLACE

Article Abstract:

The effectiveness and efficiency of workers who are prohibited from smoking at their desks can be adversely affected as a result, according to research by Florida State University's Carol Madden. Researchers claim that not allowing people to smoke at their desks may lead to up to 60 minutes of production being lost. After 10 or 15 minutes, the urge to smoke but not being allowed to reduced the accuracy of smokers to under 50% from 65%, researchers found.

Research & development outlays, TOBACCO PRODUCTS, Research, Florida State University

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