Zive TV

Article Abstract:

Zive Pharmacy and Surgical Pres Joel Zive provided a number of tips on how colleagues can prepare for, manage and leverage television appearances based on his own experience. Zive advised pharmacists to remember always that they are on TV and, therefore, to smile. He recommended that they wear conservative clothes and practice talking in front of a mirror. He warned them to avoid flapping or waving their arms around when they talked, and to look at the interviewer rather than the camera. Zive noted the importance of makeup in television appearances and recommended that pharmacists appearing on TV allow the makeup personnel to do their job.

Methods, Interview, Interviews, Television public speaking

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Assisted living offer big opportunity; pharmacists can create new business helping elderly patients stay healthy

Article Abstract:

Pharmacists should tailor their marketing activities to the special requirements of assisted living facilities. The concept of 'wellness' should be emphasized when marketing to an assisted living facility. The most valuable service which pharmacists can provide to the residents of assisted living facilities is to provide their pharmaceutical expertise not only to the residents but also to their relatives and physicians.

Services, Assisted living facilities, Aged patients, Elderly patients

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