Customer orientation in innovation projects and new product development success-the moderating effect of product innovativeness
Article Abstract:
A conceptual framework is presented in order to clarify how customer orientation contributes to New Product Development (NPD) project success that depends on the degree of product innovativeness. The results provide strong evidence that customer orientation in innovation projects has a positive influence on NPD success and that the impact increases with the degree of product innovativeness.
Publication Name: International Journal of Technology Management
Subject: Science and technology
ISSN: 0267-5730
Year: 2003
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Integrating market and technological knowledge in the fuzzy front end: an FCM-based action support system
Article Abstract:
The requirements for the front-end management are identified on the basis of a thorough investigation of the activities, challenges and strategies associated with the new product development (NPD) stages. The current approaches for support tools and systems are then discussed.
Publication Name: International Journal of Technology Management
Subject: Science and technology
ISSN: 0267-5730
Year: 2003
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