Unique marketing challenges at the frontiers of technology: An integrated perspective

Article Abstract:

A number of aspects pertaining to the marketing of technology-oriented products and services and the importance of these factors in the firm's ability to survive and succeed in competitive markets are highlighted. A conceptual framework is presented comprising the strategic options available to technology firms, the marketing mix decisions and market related issues, to help market these products.

Marketing, Preview of coming year, Technological forecasting, Technology, Company marketing practices, Future of computing

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Technology and its CRM implications in the shipping industry

Article Abstract:

A brief discussion on Customer Relationship Management (CRM) and its connections to technology and service encounters is presented. The relative importance of service factors such as technology and facilities, the ratings service providers have on those factors and their relationship to customer satisfaction in a B2B environment is investigated.

Water Transportation, Water Transportation Services, Support Activities for Water Transportation, Methods, Evaluation, Technology application, Customer satisfaction, Shipping industry, Customer relationship management, Customer relations

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