Broadcast news: attitudes toward featuring elders and responding to an aging audience

Article Abstract:

This article provides an interview with veteran television producer Callie Crossley. Issues include the broadcast news industry's attitudes toward appealing to an aging audience and featuring older people, including what is seen as "older people" issues; comparisons with print media are also discussed, including the industry's tendency to market to an audience they don't have rather than the one they do through aggressive campaigns to bring in younger viewers and the preference among producer's for younger anchors and reports except for when expert advice or coverage is needed.

Aging, Interview, Media coverage, Target marketing, Television broadcasting of news, Television news, Broadcast journalism, Crossley, Callie

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Media, marketing, and images of the older person in the information age

Article Abstract:

This article examines how marketing and media reflect and influence images of aging. The author suggests a distinction should be made between different types of media, motives and decision making processes when researching this influence, questions the common assumption that consumers are passive receptors of mass communication, and the affects of stereotypes on older people is examined.

Aged, Elderly, Portrayals, Mass media

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Inconspicous consumption: how a small sample of rural elders see images in the media

Article Abstract:

This article discusses elderly people's acceptance or rejection of television role models and its affect on identification and social learning. The author suggests that people see images or models in relation to how the see themselves and their own experiences, and explores the failure of television in providing identifiable role models for the aging population.

Social aspects, Surveys, Television, Role models

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