Culture and consumption: a theoretical account of the structure and movement of the cultural meaning of consumer goods

Article Abstract:

In modern society consumption can be viewed as the actual materialization of cultural meaning. Consumer goods have the quality of investing the buyer with certain attributes associated with products and brands. These cultural attributes are transmitted and assigned meanings through advertising and fashions. The movement of cultural meanings through this transmission process is analyzed. The analysis identifies locations of cultural meanings within consumer systems and the methods for transferring meanings within such systems.

Analysis, Usage, Advertising campaigns, Culture

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Indexing product quality: issues, theory, and results

Article Abstract:

The concept of quality is a crucial element in strategic research and planning. According to research performed by Hjorth-Andersen in 1984, overall product quality rankings are not accurate enough to be used in scientific research. However, data from 385 studies performed during a six-year period indicate that Hjorth-Andersen is not correct. The overall product quality index is a good indicator, and has positive attributes for research.

Evaluation, Product quality, Quality control

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The price of "Free"-dom: consumer sensitivity to promotions with negative contextual influences

Article Abstract:

The comparative analysis of the effectiveness of monetary promotions (discounts) and free promotions of products, as marketing tools, is presented.

United States, Marketing procedures, Marketing, Methods, Comparative analysis, Company marketing practices

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