Mood and comparative judgment: does mood influence everything and finally nothing?

Article Abstract:

The choice of comparison strategy and impact of mood on consumer preferences depended on the similarity of appearance of products. Happy participants display greater preferences for the first encountered option when evaluating options upon encountering them. They prefer the last option when evaluating options after encountering all of them.

Science & research, Singapore, Hong Kong, Research, Consumer preferences, Mood (Psychology), Report

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Language structure and categorization: a study of classifiers in consumer cognition, judgment, and choice

Article Abstract:

Classifiers or using terms that describe the properties of objects affect the people's judgement and choice and in turn affect consumer behavior. The experiments were conducted in China, Hong Kong, Japan, and the United States. The use of classifiers is widespread in Chinese, Korean, Japanese, Thai, Navajo and Yucatan-Mayan languages.

Reports, Influence, Marketing, Marketing research, Market research, Psycholinguistics

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