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Demographic research on newspaper readership

Article Abstract:

This article examines how demographic research affects decision making in journalism, focusing on how aging trends will effect readership. The author suggests that research techniques have changed, concentrating on how media is used rather than simple head counts, revealing that older readers are the best news consumers; issues facing newpapers include how to keep core older consumers, how to let those readers know the paper cares about them, and how to handle the paradox of advertisers marketing to target 18-year-olds with older readers.

Author: Somerville, Richard
Publisher: American Society on Aging
Publication Name: Generations (San Francisco, California)
Subject: Social sciences
ISSN: 0738-7806
Year: 2001
Statistical Data Included, Research, Evaluation, Marketing, Consumer behavior, Demography, Journalism, Market surveys, Newspaper reading

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Rarely seen $2 bill sheets going to public

Article Abstract:

The once banned $2 bill which were the uncut sheets of real U.S. legal tender are made available for the public in the new form. The rarely seen full uncut sheet at face value is available for the public at $11 for ten sheets.

Author: Cottrel, Daniel
Publisher: Veterans of Foreign Wars of the United States
Publication Name: VFW Magazine
Subject: Social sciences
ISSN: 0161-8598
Year: 2005
Market information - general, Forecasts, trends, outlooks, Forecasts and trends, Supply and demand, Market trend/market analysis, Treasury securities, Money market, Money markets, Treasury notes

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Katrina and the future of New Orleans

Article Abstract:

The predicament of New Orleans in the wake of Hurricane Katrina and the manner in which the U.S. government responded to the crisis is discussed.

Author: Block, Walter, Rockwell, Llewellyn H., Jr.
Publisher: Telos Press, Ltd.
Publication Name: Telos
Subject: Social sciences
ISSN: 0090-6514
Year: 2007
Government domestic functions, Domestic policy, 2005 AD, Hurricane Katrina, 2005

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Subjects list: United States
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