Developing acceptance strategies based on a demand structure analysis

Article Abstract:

The subjective appraisal of potential users of a new product must be incorporated in the analysis of the demand structure in a certain part of the market. The usefulness of this approach is proven by an experiment involving communication devices. The experiment confirms the assumption that the user shares of the different devices are a nonlinear function of the product appraisal.

Research, Marketing, Product development, New products, Product introduction, Acceptance testing

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Flexible entry strategies for emerging telecom markets

Article Abstract:

Entry in emerging telecom markets may be facilitated by a decision-making framework based on balancing flexibility and commitment that may be extended to include a more ordinal ranking of flexibility and a more complete ranking of commitment. More complete pairings of technology options and entry modes as well as using a slope to denote firm risk preference could be facilitative.

COMMUNICATION, Portfolio Management, Management, Investments, Barriers to entry (Industrial organization), Barriers to entry

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The role of standards in sustainable development of cellular mobile communications

Article Abstract:

The relation between the four driving forces and the role of standardization is analyzed for the development of cellular mobile telephony industry. A critical and necessary attribute of sustainable innovation process in the wireless telecommunications sector is examined.

Product standards, safety, & recalls, Telephone Communication, Standards, Analysis, Innovations, Standardization, Standard, Communications industry, Wireless communication systems, Mobile communication systems, Wireless technology, Wireless telecommunications

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