Priming price: prior knowledge and context effects

Article Abstract:

Category priming has recently stirred the interest of judgment researchers. By unobtrusively presenting exemplars of a category, that category becomes temporarily more accessible from memory and more likely to be used subsequently in processing new information. This research extends work in cognitive and social psychology to consumer judgments. The two studies presented here examine conditions under which cognitive categories of price may be primed and the resulting effects on product judgment. The results also suggest that these effects are influenced by individual differences in consumer knowledge. (Reprinted by permission of the publisher.)

Prices, Judgment, Judgment (Psychology), Social psychology, Cognitive psychology

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The influence of processing conversational information on inference, argument elaboration, and memory

Article Abstract:

Despite the pervasiveness of conversations as a means of transmitting information, consumer researchers have not considered the effects of conversations on consumers' information processing. This article discusses those structural properties of conversation that differentiate it from prose and extends literature from the field of communication to develop a set of propositions regarding how these structural properties of conversation affect consumers' inference, argument elaboration, and memory. The article concludes with a discussion of possible methods for examining the propositions. (Reprinted by permission of the publisher.)

Conversation

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The effects of stimulus and consumer characteristics on the utilization of nutrition information

Article Abstract:

This research investigates the effects of consumer characteristics (e.g., familiarity and enduring motivation) and stimulus characteristics (e.g., information format and content) on the utilization of nutrition information. Results indicate that both types of characteristics influence information processing and decision quality. Moreover, stimulus characteristics, in general, were found to facilitate these activities irrespective of consumer differences. (Reprinted by permission of the publisher.)

Nutrition

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