Reflections on the Information Overload Paradigm in Consumer Decision-Making

Article Abstract:

Different viewpoints on information overload are reviewed. Information overload is a dual problem: can it happen and will it happen. Policy, theory and management aspects of the information load paradigm are analyzed. Former research in this area has been tainted by conceptual and methodological problems. Use of the LOGIT model is explained. The fashion in which an overload paradigm is operationalized in decision-making differs from the way it is used in other areas of research. This research disagrees with the findings of Jacoby. Tables of research direction information and implications of overload information are featured.

Decision-making, Decision making, Telecommunications systems, Management, Economic policy

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Consumer responses to dissatisfaction in loose monopolies

Article Abstract:

Albert Hirschman's theories on the behavior of consumers encountering unsatisfactory performance in a 'loose monopoly' are tested, with expectations of an elite class of quality-conscious consumers existing that is most sensitive to product or service quality and more likely to police the market supported. Also supported is the claim that the most quality-conscious and potentially vocal consumers will exercise the exit option, leaving sellers to deal with a relatively voiceless mass of consumers.

Social aspects, Economic aspects, Industrial policy, Consumer preferences, Monopolies, Equilibrium (Economics)

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Procedural priming and consumer judgments: effects on the impact of positively and negatively valenced information

Article Abstract:

The search process governing the order in which favorable and unfavorable product descriptions are identified and product evaluations made through this process are studied. The effects of priming search strategies on the attention to valenced information are diametrically opposite to the effects of semantic concepts.

Science & research, Hong Kong, Psychological aspects, Research, Priming (Psychology), Set (Psychology), Cognitive biases, Product evaluation, Top rating, Report

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