The impact of context on variety seeking in product choices

Article Abstract:

One reason consumers seek variety in product choices is to satisfy a need for stimulation. It is suggested that consumers may try to achieve an optimal level of stimulation by balancing the stimulation sought from product choice with the stimulation available from the choice context. Two laboratory experiments are conducted that show that causing changes in the choice context (thus increasing stimulation) decreases the amount of variety seeking subjects exhibit in product choices. Specifically, the results of the experiments suggest that consumers' needs for stimulation may be met by providing variety in a different product category or in other aspects of the choice context. A limiting condition to this finding is also examined. If positive affect is induced along with stimulation, then the reduction in variety-seeking behavior is mitigated. (Reprinted by permission of the publisher.)

---

Comparing dynamic consumer choice in real and computer-simulated environments

Article Abstract:

Actual supermarket purchases made by consumers over a seven-month period are compared with the choice decisions collected in one sitting in a laboratory simulation. The laboratory simulation was designed to mimic the original market environment. Although there were systematic biases in predictions of true purchase behavior from the simulated data, the "compressed simulations" were reasonably valid in predicting market shares and promotion sensitivity for brands across consumers. (Reprinted by permission of the publisher.)

Analysis, Supermarkets

---

Contextual Effects on the Revision of Evaluative Judgments: An Extension of the Omission-Detection Framework

Article Abstract:

This article focuses on the format in which information is presented to the consumer. Issues concerning noncomparative vs. comparative advertising are examined in this article.

Market Research, Psychological aspects, Statistical Data Included, Advertising, Comparative advertising

Similar abstracts:

• Abstracts: The effect of common and unique features in consumer choice. When thinking beats doing: the role of optimistic expectations in goal-based choice
• Abstracts: Additive-ratio measures of interactivity in input-output systems. Gravity-type interactive Markov models - part I: a programming formulation of steady states
• Abstracts: On the interpretation of fixed input coefficients under aggregation. A biproportional filter to compare technical and allocation coefficient variations
• Abstracts: The effects of religion on the labor supply of married women. Religious intermarriage in the United States: determinants and trends
• Abstracts: The essence of "consent" is communication. The complexities of sexual consent. Making the connection: sexuality and reproductive health

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.