The role of time in the action of the consumer

Article Abstract:

A phenomenological approach was used to study the temporal system of consumers, an important but neglected aspect of individual action and consumer behavior. Two patterns of temporal attitude with profoundly different implications for consumer behavior were identified: some individuals appear to live and act as if they are more subject to deterministic functioning in relation to their temporal orientation, while others appear subject to voluntaristic functioning. Different temporal orientations may induce different sorts of motivation, different plans, the consumption of different types of products, and different specific attitudes that elicit a certain organizational process in relation to products. (Reprinted by permission of the publisher.)

Psychological aspects, Time, Cognitive styles

---

Modeling distance structures in consumer research: scale versus order in validity assessment

Article Abstract:

Confirmatory multidimensional scaling (CMDS) is presented as a spatial technique for structural modeling based on ordinal assumptions, and as an alternative to metric techniques such as LISREL. The article links both techniques to the multitrait-multimethod matrix and presents a system for deriving measures of symmetric construct relationships, measurement error, and goodness of fit. Examples show that CMDS and LISREL often give comparable results, but that LISREL is sensitive to the magnitude of correlations whereas CMDS is sensitive only to their order. The trade-offs involved in assumptions, results, and interpretations with these methods are highlighted in the conclusion. (Reprinted by permission of the publisher.)

Models, Multidimensional scaling

---

Consumer response to humor in advertising: a series of field studies using behavioral observation

Article Abstract:

In a series of field studies, social and business events were promoted using humorous, non-humorous, and control formats. The humorous promotions significantly increased attendance for the social events, but showed no significant impact for business events. (Reprinted by permission of the publisher.)

Humor in advertising, Humorous advertising

Similar abstracts:

• Abstracts: The potential of older volunteers in long-term care. Social work's response to the growing older population. The role of older workers in caring for older people in the future
• Abstracts: The effect of probability and consequence levels on the focus of consumer judgments in risky situations. Integrating multiple opinions: the role of aspiration level on consumer response to critic consensus
• Abstracts: Evaluation of two methods for estimating item response theory parameters when assessing differential item functioning
• Abstracts: Agreement between expert-system and human raters' scores on complex constructed-response quantitative items. Analyzing test structure by multidimensional scaling

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.