Wanting a bit(e) of everything: extending the valuation effect to variety seeking

Article Abstract:

Two experiments and a pilot study were conducted to investigate the effect of desire in variety seeking behavior of consumers. The results showed that an active desire increases variety seeking for items that satisfy that desire. This effect is not limited to physiological desires but also nonphysiological ones.

Netherlands, Belgium, Consumer Behavior, Influence, Desire, Consumer behaviour, Report

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Why it is so hard to predict our partner's product preferences: the effect of target familiarity on prediction accuracy

Article Abstract:

The analysis of the effect of familiarity, on the ability of individuals to predict the product preferences of their fellow humans, is presented.

Evaluation, Consumer preferences

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Threats to hope: effects on reasoning about product information

Article Abstract:

The effect of consumer confidence on the interpretation of product information for the attainment of consumers' goals is described.

Product evaluation, Top rating

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