A cross-cultural comparison of the effects of source credibility on attitudes and behavioral intentions

Article Abstract:

A study assessing which of the three components of source credibility, expertise, trustworthiness, and attractiveness, have more significance in influencing American and Korean consumer perception is presented. Results indicated that the influence of source credibility dimensions varies by the dependent variables. American and Korean consumers treated with equal importance attractiveness, expertise and trustworthiness in their purchasing decisions. The perceived attractiveness of the endorser was more important in determining the attitudes of consumers toward advertisements.

Psychological aspects, Research, Consumer behavior, Endorsement advertising

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Nature health discourses and the therapeutic production of consumer resistance

Article Abstract:

Natural health discourses propagate the idea that individuals afflicted by chronic illness harbor a powerful, regenerative potential. A postmodern adaptation of Foucauldian theory is needed, to address the complex interrelationships among the care of the self, medical consumerism, and the therapeutic ideology of the natural health, is argued.

Evaluation, Chronic diseases, Health

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