Ambivalence, discomfort, and motivated information processing

Article Abstract:

Two studies are conducted to examine the nature and consequence of ambivalent attitudes where the first study assessed whether holding ambivalent attitudes was aversive and the second study examined the conditions necessary for ambivalence reduction. The results suggest that people spontaneously engage in biased information processing in order to resolve their ambivalence.

Human information processing

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Attitudes as stable and transparent constructions

Article Abstract:

An attempt is made to gain more insight into the question whether there is a stable network based on a limited set of more specific beliefs that underlies the attitude. The attitude object and the more specific attributes are shown to form a stable associative network in memory.

Evaluation, Social psychology

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Positive and negative associations underlying ambivalent attitudes

Article Abstract:

An implicit association paradigm was used to demonstrate that for ambivalent attitudes positive and negative associations were comparable in strength. Results show that both positive and negative associations of ambivalent attitudes were relatively strong.

Priming (Psychology)

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