Are cinema prices really too high? When everyone claims to be right, the market should be the criterion

Article Abstract:

This article explores the prices of movie tickets in China. The author interviewed people within the industry to determine if ticket prices are too high for average Chinese citizens. Most interviewed claimed high prices reflect the American middle class income bracket, which helps determine the value in China.

Economic aspects, Prices and rates, Motion pictures, Movies

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Thoughts elicited by charts showing 'Titanic' box-office trends

Article Abstract:

This article examines the success of 'Titanic' in China. The author analyzes the trends, reflected in charts, during the screening of the 'Titanic' to determine marketing techniques that could be applicable to future films and the film industry.

Methods, Marketing, Titanic (Motion picture)

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