Consumer protection in historical perspective: the five-year battle over federal regulation of advertising, 1933-1938

Article Abstract:

This article discusses the role of the United States Congress in regulating advertising between 1933-1938; the development and drafting of legislation is analyzed. The author evaluates the Tugwell bill which was drafted with the intention of providing consumer protection, and developed into the Wheeler-Lea Act, or the Federal Trade Commission Act, of 1938, and which continues to be the major law regulating advertising.

Laws, regulations and rules, Consumer protection, History, Industry regulations, United States. Congress, Government regulation of business, Trade regulation, Advertising media

---

Encoding advertisements: ideology and meaning in advertising production

Article Abstract:

The author asserts that cultural studies should research commercial cultural production's subjective aspects, focusing on the advertisers and designers. The audience intended for by ad designers and creators is oftentimes only themselves; an expansion of cultural studies beyond consumption, texts and reception is necessary, in order to take into account the roles of its creators.

Advertising, Communications, Culture, Communication and culture

---

Evaluating the credibility of online information: a test of source and advertising influence

Article Abstract:

Internet users must carefully examine a variety of cues when evaluating the credibility of online information. By Isolating source and advertising cues that individuals might rely on when judging online information, whether web audiences use them are examined.

On-Line Information Services, Videotex & Teletext, Telegraph & other communications, Evaluation, Online services, Internet services, Influence, Internet/Web advertising, Internet advertising, Cable television/data services

Similar abstracts:

• Abstracts: Current research on terrorism: the academic perspective. Military deterrence of international terrorism: an evaluation of Operation El Dorado Canyon
• Abstracts: Endogenous development in the era of reflexive modernity. Rural areas in the information society: diminishing distance or increasing learning capacity?
• Abstracts: Agriculture as an upholder of cultural heritage? Conceptualizations and value judgments-A Norwegian perspective in international context
• Abstracts: I disapprove of making underground films. The current situation of a women's educational quality and a vision of its future development

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.